For dealerships · Free to join

Shoppers who know what they want. Your cars, in their results.

CarCompass shoppers tell us the car, the budget and how far they'll drive. Join for free, share your inventory once, and get chosen by people ready to buy — never auctioned, never shared.

  • Free to join
  • No lead auctions
  • Verified dealer badge

Illustration of the dealer portal: shoppers who chose the dealership, matches sent and searches nearby.

Why dealers join

Built to send you buyers, not names

Ready-to-buy shoppers

Every request comes with a budget, a location and must-haves. Your cars are shown when they actually fit.

Chosen, never auctioned

A shopper contacts your dealership only when they pick one of your cars. No lead auctions, no ten dealers calling the same person.

Free to join

No setup fee and no subscription to list your inventory. Join in minutes and leave whenever you want.

Verified dealer badge

Once our team confirms your dealership, your listings carry the badge — and shoppers see your real, current prices.

How it works

From sign-up to shoppers in four steps

Most dealers finish the first three in under ten minutes. Our review usually takes one business day.

  1. Create your account

    Your personal login — the one you'll use for the dealer portal.

  2. Claim your dealership

    Name, website and phone. If we already know your dealership, we match it for you.

  3. Get verified

    Confirm your work e-mail and a person on our team checks the claim.

  4. Share your inventory

    Upload a CSV, add a feed URL or connect the API. Your cars join shopper searches right away.

Your inventory, your way

Three ways to share your inventory

Pick the one that fits your tools today — you can switch anytime from the dealer portal.

No tech needed

CSV upload

Export from your DMS or a spreadsheet and drop the file in the portal. Common column names are recognized.

Set and forget

Feed URL

Give us the inventory feed your website provider already generates (CSV or Google/Meta vehicle XML). We refresh it automatically.

Real time

Partner API

Push new, updated and sold vehicles in real time from your own systems with a simple REST API and an API key.

58%

Your website may be blocking your best shoppers

Many dealer websites block automated reading with tools like Cloudflare — even from respectful services that follow the rules. We never get around those protections. So if your site blocks us, your cars simply don't show up for the shoppers searching near you. Joining fixes that in minutes.

Share of dealership websites we couldn't read in our October 2026 survey of 36 sites in Miami-Dade and Broward.

Questions

What dealers ask us

Something else on your mind? Write to our partner team — a real person answers.

[email protected]

Join the network

Get your dealership on CarCompass

Create your account, claim your dealership and confirm your work e-mail. We'll take it from there.

  • About five minutes to sign up and claim.
  • A person reviews your claim — usually within one business day.
  • You decide what to share and can stop anytime.
  1. Account

  2. Dealership

  3. Verify