Leads with a response timer
Shoppers who chose you, unanswered first. A timer shows how long each one has waited: amber after 15 minutes, red after an hour.
For dealerships · Free to join
Meet shoppers who already chose your dealership
Shoppers tell CarCompass the car they want, their budget and how far they'll drive. We search the inventory near them, yours included. When they choose one of your cars, the lead is yours alone.
- Free to join
- No lead auctions
- Never shared with other dealers
Dealer portal preview · sample data
How it works
From the shopper's search to your showroom
Five steps, and you only step in once a shopper has chosen one of your cars.
- 1
The shopper describes the car
Model or style, budget, payment, trade-in and how far they'll drive, in English or Spanish.
- 2
We search the inventory near them
Our engine scores the vehicles at nearby dealerships, yours included, and the shopper gets the best matches.
- 3
Your lead starts here
The shopper chooses your dealership
They pick one of your cars and say when they'd like to visit. The lead is yours alone, never auctioned.
- 4
A 3-way chat
You, the shopper and our virtual assistant in one conversation, with the car and the request in view.
- 5
The appointment
Propose times. When the shopper confirms one, their phone and e-mail appear in your portal.
Your dealer portal
Everything you need to answer fast and sell more
Included with your free account, for the people who answer leads, price cars and manage the inventory.
3-way chat
You, the shopper and the CarCompass virtual assistant in one conversation, with the car and what they asked for.
Contact details after a confirmed appointment
Propose up to four times. When the shopper confirms one, their phone and e-mail appear in the lead.
Performance
Week by week: searches your cars were in, matches sent, leads, appointments, sales and your median first answer.
Price vs market
Each vehicle against the median of comparable listings in our index. Shoppers see the same comparison.
Demand in your area
What shoppers near you ask for (body styles, budgets, models) and which of your cars fit. Always anonymous.
Inventory health
Listings that lose shoppers: no photos, price, mileage or VIN, placeholder data, or not shown in 14 days.
Seats for your team
Invite colleagues by e-mail. Everyone gets their own login and a role: owner, manager or staff.
CSV, feed URL or API
Upload a CSV from your DMS, give us your feed URL (refreshed every few hours) or push changes in real time.
Verified dealer badge
Once a person on our team confirms your dealership, your listings carry the badge.
Coming soonFor dealerships that buy cars
Buy cars from consumers? We're building a sell-your-car program
People who want to sell their car will be able to reach the dealerships near them that buy. Tell us you're interested and we'll let you know when it opens.
Today, every lead already tells you whether the shopper has a trade-in.
Tell us you buy cars
Not another lead marketplace
Chosen by the shopper, not sold to the highest bidder
How CarCompass differs from typical lead-auction sites.
Who picks the dealership
Typical lead-auction sites: The lead is sold, often to several dealers
CarCompass: The shopper chooses one of your cars
Shared with other dealers
Typical lead-auction sites: Often
CarCompass: Never
What you pay
Typical lead-auction sites: Per lead or a monthly fee
CarCompass: Free to join, no per-lead fees
What you receive
Typical lead-auction sites: A name and a phone number
CarCompass: The car, budget, area, payment, trade-in and timeline
When you get the phone
Typical lead-auction sites: Right away, often while other dealers call too
CarCompass: When the shopper confirms an appointment with you
The first conversation
Typical lead-auction sites: A cold call
CarCompass: A 3-way chat with the shopper and our assistant
Free to join: no setup fee, no subscription and no per-lead fees. If we ever offer paid extras, they'll be optional and clearly priced before you choose them.
Trust & privacy
Built on respect for shoppers and for you
Shoppers answer because they trust us with their search. These rules keep it that way.
Shopper data only after they choose you
You see a request only when the shopper picks one of your cars, and only what they wrote since choosing you.
Phone and e-mail after a confirmed appointment
Until then you talk in the conversation on CarCompass. Once shared, the details stay in the lead.
We never sell shopper data
Not to you, not to other dealers, not to anyone. Demand in your area is anonymous: small groups are never shown.
Your website, respected
We follow robots.txt and rate limits and never get around bot protection. A feed or the API is the direct way in.
E-mails that follow CAN-SPAM
Every e-mail we send to dealerships has an honest subject, our postal address and a one-click unsubscribe that we honor for good.
A person verifies every dealership
Before a dealership can publish inventory or answer leads, a person on our team reviews the claim. Listings then carry the verified badge.
Questions
What dealerships ask us
Something else on your mind? Write to our partner team: a real person answers.
Is it really free?
Yes. Joining, getting verified, sharing your inventory and answering the shoppers who choose you is free: no setup fee, no subscription and no per-lead fees. If we ever offer paid extras, they'll be optional and clearly priced before you choose them.
How do shoppers reach my dealership?
A shopper describes the car they want. Our engine searches the inventory of the dealerships near them and we send them the best matches, your cars included when they fit. When they choose one of yours, the lead appears in your portal and we let you know by e-mail.
Do you sell or share leads?
No. A lead is a shopper who chose your dealership. It's never auctioned or sent to other dealers, and we never sell shopper data.
When do I get the shopper's phone and e-mail?
When the shopper confirms an appointment with you. Propose up to four times from the lead; once they accept one, their phone and e-mail appear there. Some shoppers prefer to call you themselves, and the lead tells you so.
Who is in the conversation?
The shopper, your team and the CarCompass virtual assistant. You see your own vehicles and what the shopper wrote since choosing you, so you never start cold. A person from our team can step in when needed.
Which price do shoppers see?
Your advertised price, exactly as you send it, with the date of your last update and a link to the vehicle page on your website. They also see how it compares with the market, the same comparison you see in Price vs market.
What do I need to share my inventory?
Any one of these: a CSV export from your DMS or a spreadsheet, the inventory feed URL your website provider generates (CSV or Google/Meta vehicle XML), or a developer using our partner API.
My cars already show up on CarCompass. Why join?
We read dealership websites when they allow it, but many block automated reading and we never get around that. Joining gives you a direct connection (CSV, feed or API), the verified badge and the portal where you answer the shoppers who choose you.
How does verification work?
You confirm your work e-mail at your dealership's domain and a person on our team reviews the claim, usually within one business day. Until then the portal is read-only.
Can I stop anytime?
Yes. Remove your feed or revoke your API keys and your inventory stops updating; ask us and we'll remove your vehicles from CarCompass.
Ready to meet shoppers who already chose you?
Create your account, claim your dealership and confirm your work e-mail. It takes about five minutes, and it's free.
